Strategy, Campaigning, Profiling

A4S is an experienced sparring partner to reach target groups by strategy and campaigning - including the development of an emotional profile. 

Since we know that thinking and behaviour are predominantely driven by intuitve processes it is absolutely necessary to work with psychological profiles for politicians and for complete campaign strategies. Without that kind of profiling no political party, no policy maker, not even a political statement will reach the goal: to evoke relevant emotions. In the best case.

Politics in gerneral is driven by wordlviews and by moral. When we vote, we vote for the "right" politician: The one that stands for the - morally seen - correct view on the world. When you want to reach your voters A4S helps to find the "story" and use the metaphors that make your moral vision clear. 

Political Brains: Democrats and Republican Profiles 

Liberals and conservaties exhibit different cognitive styles and differ in their political attitudes and beliefs. Colleagues in the USA also took brain activity measurements of conservatives and progressives (see picture below). The results suggest that liberals and conservatives engage different cognitive processes when they think about risk, and that conservatives show greater sensitivity to threatening stimuli. In Red Brain, Blue Brain: Evaluative Processes Differ in Democrats and Republicans by Schreiber D, Fonzo G, Simmons AN, Dawes CT, Flagan T, et al. (2013) Red Brain, Blue Brain: Evaluative Processes Differ in Democrats and Republicans. PLoS ONE 8(2): e52970. doi:10.1371/journal.pone.0052970 

A4S - Communication 4 Emotion and Brain

As in Europe there are more than two political parties it is crucial to understand which emotions play the key role in reaching target groups. With A4S you'll find a way to reach people's hearts and minds.

Conservative and Progressive Brains

Ahn, Woo-Young et. al. in: Current Biology, Volume 24, Issue 2, 2693 – 2699